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OneTeam Associates today introduced that it has acquired esports consulting company Theorycraft, further more developing out the workforce that will operate its burgeoning gaming/esports vertical. The L.A.-primarily based Theorycraft was started in late 2019 by industry veterans Bryce Blum, Lauren Gaba Flanagan, Nathen McVittie and Christopher Mykles as a consulting company for corporate sponsors, teams and leagues on advertising and media.
Mykles is no for a longer time with the team, although Flanagan and McVittie will develop into portion of the OneTeam online games group. Blum, a 2018 Athletics Organization Journal Forty Beneath 40 honoree, will develop into a advisor for OneTeam. OneTeam was established by the NFLPA, RedBird Money and MLBPA and it has been building out a gaming method and group for the corporation to far better monetize the escalating room.
Flanagan will come to be director of tactic, although McVittie results in being director of creative. OneTeam Main Product Officer Henry Lowenfels oversees the company’s gaming organization, even though Head of Competitive Gaming Marty Strenczewilk prospects its esports and written content creator initiatives and Previous Disney Video games exec Devin Radford not long ago joined OneTeam as senior VP/online games. Conditions of the acquisition had been not disclosed.
